LAINEY K was founded in 2016 by me, Elaine Kellegher, born out of my love for typography, illustration and all things design led. After years of working in travel, marketing and branding, I took the leap into something completely new! I built LAINEY K, learning as I went, with a vision of producing visually appealing, high quality products here in Ireland. Over the last few years, LAINEY K has grown just as I had hoped, from an initial range of Christmas greeting cards, to a wide range of cards and art prints that are now on sale right across Ireland and beyond, with plans for more. Starting a business from scratch has been an exhilarating, wonderful, sometimes daunting, and a very gratifying experience. It’s been this and more! My advice is if you have a dream to try something new, go for it – as Beckett said “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”